thesis
Creative Technology

Delivering product, platforms, and innovation

Working with thesis

Consulting services

Engagements can start small, evaluation, strategy, mentoring, a prototype against one specific pain and grow with the work where that helps you: architecture, hiring, a strategic governance rhythm to keep technology pointed at your business needs.

The aim is always the same: ship what's needed, and leave your team stronger than we found it.

The thesis.WORKBENCH

A collaborative surface for humans and agents to work as peers. Open, standards-based, effortless to get up and running and between 2.5 and 5× fewer tokens consumed as measured against a naive approach — with no drop in answer quality.

It runs alongside whatever you already use. Plug in agents from any lab, no migration, no lock-in. Your keys, your choice of model, export at any time.

Written down, but
willing to be wrong

Debate that’s engaged us —
we hope it’ll engage you too.

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About

William Morgan

Twenty-five years of leading technology teams and delivering creative solutions. Ten years in enterprise consulting, Chief Architect for Insurance at Unisys, then at Logica leading a team of 140 architects across financial services, transportation and telco. Five years at Omnifone, deploying its digital music platform for clients from Vodafone and HTC to BMW and SiriusXM. Then co-founder and COO of Magic Media Works, creating ROXi, a TV-based music video service distributed in the UK through Sky, Samsung, LG, Sony and US local broadcasters, and winning Best in Show at both CES and NAB in 2024.

Thesis continues that work. Advisory, architecture and delivery for media and rights businesses, along with the thesis workbench: the AI substrate the practice itself runs on.

Based in Surrey. Working anywhere. A jazz pianist and photographer when the screens are off.